I have one word for you – Pinterest.
Yes! Pinterest. While that might seem counter intuitive, as most people view Pinterest as the DIY mommy hub, online recipe book or arts and crafts marketplace, it’s actually a search engine where millions of people look for not only inspiration – but also for things to buy!
Using Pinterest as a search engine will help you direct boatloads of traffic to your website, growing your reach, your audience AND your list, when combined with the right strategies every step of the way.
So what would those be? Let’s dive right in.
1.Set Your Pinterest Profile Up For Success
Make sure that you have:
– A business account set up, connected to your website, so you can not only monitor Pinterest Analytics and see which pins people are engaging with the most, but also have your website link available for them to click on your main profile page.
– Rich pins set up – this will mean all your Pin titles show in bold, making you stand out from the crowd. All pin titles will also include your logo, which further builds your brand awareness and makes you stand out.
– A keyword rich description for both your profile and your bio. Focus on keywords that clearly describe who you are and more importantly – what you do to help other people. So, a good example would be: “Your Name | Web and Graphic Designer for Online Entrepreneurs” for your profile description, and ” I create beautiful graphics and websites that convert traffic to followers for busy online entrepreneurs, to help them build their brand and attract clients.
– A separate board for your blog content, where you will only pin your blog posts
– At least 10-12 other topic boards which focus on the topics, issues and needs in your niche. So if you’re a web designer for example, that could be graphics, building a website, color palettes, logos etc. Break down your general niche into smaller topics that will interest your readers
2. Use Keywords By The Kilo
– Make sure that all your board descriptions are actually keywords for topics that people can find on those boards, as opposed to long sentences. Try to think about what people would type into search, when looking for a certain topic, what keywords or phrases would they use? Apply those to your descriptions.
– Same with your blog pins. Make sure that you include a keyword rich description for each of your blog pins, this is absolutely necessary for other people to find them easily.
3. Create Pins That Attract
– Your pins should be vertical! A pin that is around 800 x 1200 px is the optimal size for Pinterest. Vertical pins perform best!
– Test different layouts and compositions, create a couple of pins for each of your blog posts and see which ones perform best. There’s no better way to create the exact pin layouts and designs that your audience interacts with the most. You can use Canva or PicMonkey to get started!
– Test different headlines, this is a great way to see what type of headline your audience absolutely vibe with and which ones gain the most traction. You can try Coschedule’s Headline Analyzer tool to start.
4. Share Other People’s Content
On your topic boards, make sure you pin other people’s content. There’s only so much content you can produce, and sharing valuable content from other blogs or Pinterest accounts is a great way to build your Pinterest presence and provide plenty of value for you audience.
5. Join group boards
Can’t even stress enough how important this one is. Search for group boards in your niche that accept contributors and get on board (literally!). Group boards with tons of followers will get your content in front of people and this can be a game changer (that’s how my pins started going viral!)
6. Be Consistent
– This is key, in order to gain and maintain momentum with your Pinterest strategy, you HAVE TO BE CONSISTENT! This means adding valuable, educational content to your blog on the regular and creating pins based on that content, that you pin onto your blog board.
– Consistently adding other people’s pins to your topic boards – so much new content is produced every day, keep on pinning those useful posts to your own topic boards, to create a rich repository of helpful resources for your audience
– Be active in group boards – keep adding not only your own, but also other people’s content to these boards. Remember – sharing is caring!
So when you’ve got your Pinterest account set up for success, where does the list building part come in? Well, you have to prep your website for this surge of traffic that’s coming your way!
Let’s dive into what that means!
Preparing Your Website For Pinterest Traffic
So someone saw your pin, got really excited that it will give them the solution or know how on the questions they have or issues they’re facing and so they clicked through to your website, great! Don’t just leave them hanging after they read your post!
– Offer an irresistible and FREE content upgrade in form of a checklist or cheat sheet, guide, mini e-book or resource sheet, that will help them with this issue or question they have, even further! Keep it short and sweet as you don’t want to overwhelm them, but make sure it’s helpful and contains just enough information about “what” they need to do, to move forward.
– Make sure you place your content upgrades/opt ins in a couple of spots on your website, both your home page and of course – your posts (see mine below!). You have to make it easy for your people to see and access your upgrades, in order for them to opt in!
– Connect your content upgrade to your email service provider, so when your audience signs up, they’ll be added to your list and will receive that freebie via email.
So there you have it folks, the step by step of process to grow both your website traffic AND your email list quickly. I have not seen any other method work better or faster in my own business.
In fact, the first website that I’ve created over 2 years ago did so well that I ended up selling it for major profit! All I did was follow this exact step by step process and grew my traffic and my list immensely just over the course of 3 short months.
Have you considered or tried using Pinterest for your business or blog? What do you find most difficult or confusing? Have wins using Pinterest? Please share them below!